Archive for the ‘Technology’ Category

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NBCnews.com , Devin Coldewey recently reported that the controversial internet bill, Cyber Intelligence Sharing and Protection Act (CISPA) has been passed by the House of Representatives. The intention of the internet bill is to allow internet companies to share information about users with the government. It’s not the first time this bill has reared its suspicious head; in fact, this is a touched-up version of the last bill introduced and it is highly suspect. Many critics of the bill believe that it is a way for the government to “deputize” private companies, almost like an extended surveillance arm to their department, a civil servant. Most of us know that, because of 9/11 and other world-wide threats of imminent danger, government agencies do conduct cyber-space surveillance on the people. For instance, an article published on RT.com, September 2012 reports that the FBI visited a 16 year old boy who submitted an online video report regarding the “Illuminati,” a secret society alleged to control world affairs in order to gain even more political power and influence. This is one of many examples that demonstrate how the government agencies already conduct surveillance on the American people. Another case that demonstrates the government’s cyberspace surveillance is a story reported on CNN November 14, 2012; it is alleged that the U.S. government requested access, from Google, approximately 7,969 tomes to private citizen Gmail accounts. Google claims that it did provide government information approximately 90% of the time. We shouldn’t forget the swift passing of the Patriot Act after 9/11, which provides the government with more than enough power to perform surveillance in the name of national security. I believe that CIPA may allow the U.S. government the ease of securing private information without going through proper channels. For now, we wait for the bill to be voted by the Senate. The bill was rejected last year but we shall see where it stands this time around.

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smellovision

All of the sudden, I get the whiff of cedar wood and in an instant I’m an 8 year old child traveling with family through Lubbock, Texas in a small school bus. To me, the smell of cedar wood is Lubbock, Texas, and with the stimuli I can recall the place, specific moments and family experiences we had traveling through many small towns. I reminisce about an innocent time filled with hopes of what the future was going to bring into my life. It is this familiar smell, image or feeling that marketers use to influence the way people buy into the message, product and service. The unconcious brand marketing tactic is based on the idea that a markerter can tap into your subconscious and pull out a reality that provides a sense of acceptance, reassurance and security. It is a way that marketers reach out and compel the consumer to buy the product, take the trip or enroll in the overly priced college institute.

Colleges around the country are using innovative marketing tactics, such as the afforementioned, to beat out their competitors in student enrollment. Aside from the scratch and sniff air freshener, I’ve never heard of a college utilizing specific campus scents such as lawn grass as a marketing tactic to get you to enroll in their school, as Agnes Scott College. It’s not a new tactic, but it is an innovative way to use the tactic. According to James Poniewozik’s article in Time magazine, the scratch and sniff tactic was introduced in 2000 as Smell-o-Vision, a television set that emanated specific scents from the television tube to help sell products to the audience. During that time, audiences tested Smell-o-Vision and the test showed the audience was less than thrilled. The Smell-o-Vision product failed in the test market and so they nixed out the idea in favor of 3D television, which has been less than favorable in the market as well.

Today, it’s been 13 years since the Smell-o- Vision test and as predicted in 2000, it remained a thing of the past up until recently. Old ideas do not die easily, they just get recycled with improvements. Smell-o-Vision has made a comeback in conversation circles among engineers. The plan is to build the Smell-o-Vision applications better than their predecessors. Although the concept has not died with engineers, I don’t believe the Smell-o-Vision will make the final cut. Yes, out of curiosity, Smell-o-Vision could become a popular fad but people will, once again, learn that not all smells are good; thereby, shouldn’t be replicated.

If you’re interested in judging for yourself whether or not Smell-o-Vision’s will eventually be a hit, visit the links below and give me your input:
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The Future: Virtual Currency!?

Posted: April 15, 2013 in Technology

Imagine buying a world without a banking system, and a time when all you need in order to have buying power is a computer. As a result of the world-wide bank bailouts occurring today digital currency is becoming popular. It seems that banks in Cyprus are pillaging customer bank accounts for money to help pay for loans borrowed from the EU, leaving people with a bag of nothing. The bailout business is forcing the marketplace to come up with alternative ways to do business that does not mean losing your money in the banking industry, and one way known today is through digital means. Bitcoin is an online commodity that has been around since 2009. They’re commodities being mined rather than traditional currency that has a central bank which creates more money. According to the idiot guide to virtual currency; Bitcoins are awarded to computers that generate 64-digit number from a complex algorithm. All you do is go to bitcoin.org and download a wallet on your computer or mobile. You can then use Bitcoin to buy online; not all places use Bitcoins, but WordPress, Amazon, Wikileaks, just to name a few do use Bitcoins. For more information feel free to visit: http://metro.co.uk/2013/04/11/what-is-bitcoin-an-idiots-guide-to-the-virtual-currency-3592493/
http://bitcoin.org/en/about